I also saw that the internal marketing teams I was a part of appreciated my ability to understand and ideate within abstract concepts and business goals. The ability to provide solid design ideas with thought leadership made them feel as if they were finally getting to a real solution (and getting more bang for their buck). They just hadn’t known at the outset how much assistance my design oriented mind could provide.
I saw that clients were excited to be involved in the creation process. However, they were often mitigated to the sidelines of that creation by designers, due to their “lack of taste”, or limited knowledge of hefty design principles and technical jargon. This left them feeling disappointed, and slightly unsure with the results.