I'm a big believer that communication means everything, and a large majority of our communication is visual. Our every day communication is filled with visual communication in the form of facial expression and gesticulation. It's essential to full understanding; and we know the break down that can happen with email, texting, and even phone calls when that visual information is gone. Friends: the same is true of marketing communication without design. With great visuals ideas become better and more clearly communicated.