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January 31, 2018

  Having a clear call to action, or ‘CTA’, is essential in marketing. And these days perhaps no where is it more prominently viewed than on your website’s landing page. They’re on every web page you view: “Subscribe today”, “See Our Newest Collection”, “Watch the Video”. They literally call people to action, and it’s typically […]

January 24, 2018

Client engagement. In today’s marketing, it’s alllll about authentic engagement with clients. This is something I’ve focused on for years when I was employed by an experiential marketing agency. No matter what brands we worked with; be it agriculture tycoons, or certain lizard endorsed insurance companies, the clients seemed to roughly align on one major […]

January 17, 2018

Business cards: they’re one of the first pieces of business collateral we collect. Whether you’re a salesperson, entrepreneur, employee, or a magician for kids birthday parties, you’re likely to have one. It’s your businesses’ first and lasting handshake. From the moment you hand it off, to the moment the recipient goes to give you a […]

January 10, 2018

Who doesn’t love some juicy, clever, and well made vector art? When it’s good, it’s so good, and the flat, purposeful vector look continues to remain popular amongst brands and marketing campaigns. It can encourage clean simplicity, that strikes just the right balance between visuals that remain interesting, and clearly communicate ideas. It’s a marriage […]

January 3, 2018

As a business owner, it can be difficult to determine exactly what pieces of “design stuff”, or collateral, you need for your brand. Business cards, letterheads, websites… it can really add up both in the time it takes to create those pieces, and the cost of having them created. It’s important for you to prioritize […]

December 14, 2017

If you’re a designer, you’re likely familiar with, what can be, an uphill struggle to communicate to non-designers the effectiveness of the designs you produce. More importantly, it can be a real struggle to get these non-designers, these stakeholders, to trust your expertise on something that is subjective. I myself have experienced this in every […]

October 26, 2017

  Does your business need design help? It’s a big deal handing over your can-do, DIY attitude and letting someone else take the reigns. Especially with something as subjective as your brand- your baby! Or with something that exists only in your mind as a fuzzy idea of what could be, and hoping that someone […]

October 13, 2017

Infographics are actually a great tool for businesses. I’m coming at you, all inception style, with an infographic about infographics!

September 28, 2017

More likely than not, you’ve at least heard of this bullet journal trend. If you’ve researched it at all, you’ll likely have seen plenty of super organized, super beautiful, and super complicated looking spreads detailing everything from to-do lists, travel ideas, eating habits tracked by the month, and even personal finance. Upon further investigation you’ve […]

September 21, 2017

This post title is a sentence I never thought I would write. It probably sounds dismissive, something akin to, “it is what it is”. It might even sound like a phrase that goes against everything I believe in; phrases I love like, “if it’s worth doing, it’s worth doing well”, and “I started my own […]

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