branding

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Here's a fact: branding is not only a logo. It's a series of big decisions, and those decisions shouldn't be made solely with the hope of making something “cool-looking”. While cool-looking could definitely be one of your goals, branding is the cornerstone of your business, and it defines how your target audience will receive and interact with your business. It's the first impression people get, and the thing that will help you tell the world that you mean business. So don't trust it to the clearance section of the internet- invest when you're ready, as you would with any other part of your business.

CONSULTATION

We'll start with a brand consultation to help me better understand your business. Knowing as much as I can about how you do business, and who you're trying to market to will all become relevant information as we go down the creative road.

creative brief

After our consultation, I'll send you a creative brief outlining what we discussed, along with a moodboard of images that will help guide the creative direction of the brand. This is an opportunity for us to make sure we're both on the same page about your goals, and the look and feel of the project.

logo creation

Once we're both on the same page, I'll do additional research and sketching to create the first round of logo options for you. The logos I create are never cookie-cutter, copied, or created from stock imagery. This ensures that you get a completely bespoke vision for your brand and stand out in your market (in all of the best ways!). From there, we'll meet a few times to review the effectiveness of the logos for your brand, and eventually hone in on a logo for your business!

brand guidelines

When a logo is chosen, we'll then be able to create the brand guidelines. Things like your mission statement, typography, colors, textures, and additional icons will all be defined to get a wholistic sense of the brand. 

brand collateral

In addition to your logo and brand guidelines, you'll also be able to choose up to three items to have prepared for you to use in your business. You may choose from these items:

Familiar with Photoshop or Acrobat? We can design templates for your favorite social media accounts, such as Instagram, Pinterest, or Facebook.

  

An easy to use PDF for either your internal business workings, or for your customers.

Additional Icons

 

Thank You Notes/Cards

Business Cards

Tee Shirt Design, Stickers, or other collateral

Such as navigational icons for your website, or newsletter.

Social Media Template

one page editable pdf

brand support

I want you to feel confident and enjoy using your new branding. If you ever have any questions regarding how to use your branding, or recommendations for vendors, I will gladly offer you assistance for free.

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how we'll work together

Once you've contacted me, you'll receive a Welcome Packet and a link to a Client Assessment that will help me learn more about your needs.

no. 1
inquiry & Questionnaire

Once I've received your Client Assessment, I'll reach out to schedule a time to chat more about your needs and goals. This is completely free!

no. 2
consultation

You'll receive a Proposal, Contract, and an Estimated timeline outlining our project together. Once the Contract is signed, we'll be off and running!

no. 3
ProposaL & Timeline

I'll create a Creative Brief for your approval to be sure we're on the same page for your project.

no. 4
creative brief

We'll work together to create the star of your visual brand; your very own, bespoke logo!

no. 5
Logo Creation

I'll fill out the rest of the brand look to give you a complete and consistent visual guide, ensuring the brand looks great no matter where it's used.

no. 6
Brand Guidelines

Using our approved brand guidelines, I'll create the three brand collateral you've chosen. 

no. 7
Brand Collateral

Once all of our elements have been created, you'll receive your final files, along with my support as long as you need it!

no. 8
Final Files and Support

MAKING HOME

client profile

Logo and Branding Design

client challenge

My client wanted a modern, sophisticated logo and brand identity for Making Home, a premier one stop shop realty and home design resource. Making Home differentiates itself from it’s competitors by providing a personalized experience intended to help shoppers find home in it’s best form, whether that entails strictly realty services, or by working with shoppers to craft their dream home with MH’s design services. With these offerings, Making Home intends to attract couples and families who are looking for that special place that may indeed be their forever home. The branding therefore needed to generate a few feelings for viewers: a sense of belonging and home, design forward thinking, and uniqueness in an already well serviced market. Highlighting the ‘full service agency’ nature of Making Home would be important in continuing to differentiate itself in the market. It would be important also in speaking to those potential clients looking to invest time and love into what potentially could be their forever home.

solution

The logo is approachable, clean, and sophisticated. The result of these visuals is to encourage clients to feel comfortable with our attention to finding, creating, and selling their home, instead of feeling alienated by the unnatural, glamorous experience portrayed in home design magazines. The logo is distinguished by a clear sans-serif font, and a luxurious serifed font. The location emblem with a key hole in the middle refers to the process of finding home. The logo is accented with the use of a happy, mustard color which further reflects the cozy and polished nature of the brand. These elements meld together to reflect the refined and grounded nature of the work Making Home does for it's clients. Making Home is positioned to help their target make home in a way that is visually interesting and comforting, just like the logo.

real client example

tier one

2 Weeks

tier two

4 Weeks

tier three

6 Weeks

Consultation

Creative Brief and Moodboard

Logo Creation with 3-5 logo options, and 2-3 rounds of revisions

Final deliverable is one logo in color, and black and white

Brand Support for life

Consultation

Creative Brief and Moodboard

Logo Creation with 3-5 logo options, and 2-3 rounds of revisions

Brand Guidelines creation with 1-2 rounds of revisions

Final deliverables are the brand logo in color, and black and white, and a pdf of brand guidelines.

Brand Support for life

Consultation

Logo Creation with 3-5 logo options, and 2-3 rounds of revisions

Creative Brief and Moodboard
Brand Guidelines creation with 1-2 rounds of revisions

Brand Collateral creation with 1-2 rounds of revisions

Final deliverables are the brand logo in color, and black and white, a pdf of brand guidelines, and three files for your 3 chosen brand collateral items.

Brand Support for life


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PACKAGES

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3

BRAND COLLATERAL

AVAILABLE WITH TIER THREE

- Social Media Template



- One Page Editable PDF

  


- Additional Icons




- Thank You Notes / Cards
  
- Business Cards

- Letterheads

- Tee Shirt Design, Stickers, or other company collateral

- Social Media Template



- One Page Editable PDF
  


- Additional Icons



- Thank You Notes / Cards
  
- Business Cards

- Letterheads

- Tee Shirt Design, Stickers, or other company collateral

An easy to use PDF for either your internal business workings, or for your customers. 

An easy to use PDF for either your internal business workings, or for your customers. 

Such as navigational icons for your website, or newsletter.  

With Tier Three, you'll be able to jump start utilizing your brand with three designed pieces. This is best for business owners on a mission, who know what their next steps are, and are ready to start effectively applying their new brand. Below are some ideas of collateral you might choose from, and I'm open to any ideas you come forward with as well! Just ask!

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pour yourself a cold one; i'll be in touch within 24 hours.

THANK
YOU!

Meanwhile:

Branding

Need a refresh for your business look, or a brand new identity? Start here.

CONSULTING

Illustration

Let me help you and your team come up with solutions to your marketing and graphic challenges.

Bespoke illustration for a variety of applications.

SERVICES

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