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March 14, 2018

One of my new years resolutions was to read one business related book every month. Well, it’s March and I just made it through January’s book. Ta-da!   Moving right along… the book I chose to read was Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands by Carolina Rogoll. I had […]

February 21, 2018

  Tips to make my Bumble account irresistible? Bear with me friends; this post is a little different, and little bit fun. 🙂 So, my friend recently found himself single in the world that is 2018 America. It’s been quite awhile since I dated, but the scene these days is incredibly inundated with dating apps […]

February 14, 2018

If you’ve needed design work done for your business, you’re likely to have run into scenarios where different file types are needed. When you’re trying to navigate the differences of vector art versus .eps versus pdf versus .svg versus any number of other things when all you wanted done were some business cards it can […]

February 2, 2018

Today on the blog I thought I would share a little bit about how I create designs, and what tools I use to create them. I often create my designs in a style I call “tra-digital”, meaning I use a mid of traditional techniques (drawing on paper, painting with physical paint) and digital techniques (digitally […]

January 31, 2018

  Having a clear call to action, or ‘CTA’, is essential in marketing. And these days perhaps no where is it more prominently viewed than on your website’s landing page. They’re on every web page you view: “Subscribe today”, “See Our Newest Collection”, “Watch the Video”. They literally call people to action, and it’s typically […]

January 24, 2018

Client engagement. In today’s marketing, it’s alllll about authentic engagement with clients. This is something I’ve focused on for years when I was employed by an experiential marketing agency. No matter what brands we worked with; be it agriculture tycoons, or certain lizard endorsed insurance companies, the clients seemed to roughly align on one major […]

January 17, 2018

Business cards: they’re one of the first pieces of business collateral we collect. Whether you’re a salesperson, entrepreneur, employee, or a magician for kids birthday parties, you’re likely to have one. It’s your businesses’ first and lasting handshake. From the moment you hand it off, to the moment the recipient goes to give you a […]

January 3, 2018

As a business owner, it can be difficult to determine exactly what pieces of “design stuff”, or collateral, you need for your brand. Business cards, letterheads, websites… it can really add up both in the time it takes to create those pieces, and the cost of having them created. It’s important for you to prioritize […]

December 14, 2017

If you’re a designer, you’re likely familiar with, what can be, an uphill struggle to communicate to non-designers the effectiveness of the designs you produce. More importantly, it can be a real struggle to get these non-designers, these stakeholders, to trust your expertise on something that is subjective. I myself have experienced this in every […]

October 26, 2017

  Does your business need design help? It’s a big deal handing over your can-do, DIY attitude and letting someone else take the reigns. Especially with something as subjective as your brand- your baby! Or with something that exists only in your mind as a fuzzy idea of what could be, and hoping that someone […]

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