What is the end goal? What is the desired result? Who are we trying to reach? What key performance indicators will be a measure of our success? Asking these sorts of questions is the difference between receiving a pretty piece of graphic design, and an effective piece of graphic design. In my previous roles, I've occasionally been chided for veering from 'the rules' in order to serve the end goal, but it's what my clients have loved. I understand that there is a bottom line: whether it's with your target audience, or your higher ups, satisfying what the people want can be a daunting job. Luckily, that's where I come in.

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not 'just a designer'

I'm trained to analyze your KPIs and turn those goals into visual information that's easy to understand, disseminate, and deliver results. Think of me more as an analytical, brainstorming teammate, who when the brainstorming is done, can succinctly sum up your big idea into graphic form. It's the thought leadership and strategizing that begets the use of design, and not the other way around.

Design Can Clarify Your Message

Once we've gotten to the heart of your challenges and problems, one of the best ways to share that information is with design. Whether it's an illustration, infographic, or newsletter, visual information is more likely to be retained, and can provide evergreen material to be used over and over again. Read more on infographics HERE.


Every company has a different way of problem solving. Some love a group brainstorm, others prefer small meetings, and others know exactly what they want and how they want it. I've been a part of it all, and although the method may change, the game is still the same: establish the indicators of success, solve for those indicators, and create clarity around the idea with visual information. I'm able to work on your terms, alone, or with your teams to help drive those solutions.

Leader or Extra Pair of Hands

In addition to being flexible to your way of working, I am flexible in the role you need me to take on as well. Maybe you know you want a graphic of some kind, but you don't even know where to begin. I can help you figure out how to get there. Or maybe you know exactly how the project will break down, but you're short a person and could really use a graphic eye in the room. Whatever you're looking for, you've got it.





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