Geico

client profile

Conceptual Concert

client challenge

Geico wanted unique ways to gain new customers, We suggested an ambitious concert series, and needed a way to help the client visualize our big ideas. 

solution

I created an illustration that captured the feeling of the concert and activations we proposed. Keeping the rendering sketchy helped the client to "fill in the gaps" to imagine a more relevant brand image.

created for gemba marketing

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